- This high-end brand concept is trademarked and positioned for launch in the full service hotel segment.
- Brand is uniquely positioned for the discriminating guest where service and quality are expected.
- No floor, room number or design restrictions to automatically disqualify properties from aligning with this brand. However, all properties will be need to be accepted for inclusion by the on-boarding team as well as the brand's design review board.
- Volare Hotel's will be the destination of the upper business class, event, and leisure getaway demographic.